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Factors to Assess Pooki’s Mahi’s customers are extremely selective and have varying taste profiles. A customer might consider our 100% Kona Estate Extra Fancy k-cups as “strong” while another will think it is “too watery” and opt for a 100% Maui Mokka or 100% Kona French Roast coffee k-cup. Customers who purchase 100% Kona coffee k-cups fall into two categories. Customers in the first category know their Kona coffee, have built their own taste preferences or profiles, understand the value of artisanal coffee and have a short list of their favorite brands.

Customers in the second category are new to artisanal or luxury coffees, consider cheaper cup of Joe’s served at gas stations like Folgers or knock-offs as very good coffee and are extremely sensitive to price. The second group of customers will complain immediately as soon as they have placed the order. There are five key factors to research before buying 100% Kona coffee k-cups. The five factors to consider are price, quality, product information, packaging and shipping time. Be suspicious of purchasing 100% Kona coffee k-cups priced below the average market rate such as $2.00 per kcup or if it is missing the required product information. Customers will be disappointed.

Multiple Factors: 1) K-cup Price: Price per cup and for the entire package without shipping 2) Total Price: Price per cup and for the entire package with shipping 3) Time to Fulfill (TTF) the customer order prior to shipping it. 4) Shipping / transit time 5) Product Quality: Quality of materials for the K-cup, packaging and coffee bean 6) Product Information: Does the product line listing have following required information: nutrition information, expiration date, lot date code, brewing instructions, ingredients list, Kona coffee bean grade (Estate Extra Fancy), roast level. 7) Product Information - Decaf: Is Decaf clearly listed and what process was used to decaffeinate the Kona coffee beans? 8) Packaging: Does the outer package product the 100% Kona coffee k-cups from shipping damage? How are the k-cups packaged? Examples - Clear pouch, clear pouch with a zipper, individually wrapped (each k-cup is sealed) 9) Freshness Packaging: Does the packaging protect the 100% Kona coffee k-cup? 10) Product and Customer Reviews: What reviews have other customers wrote about the brand and product? How active is the company on social media? What press and brand engagement does the company have? 11) Product Line: How deep does the k-cup manufacturer and brand have in 100% Kona coffee k-cups? Where To Buy 100% Kona Coffee K-cups? Pooki’s Mahi’s customers buy 100 percent Kona coffee k-cups online. We received feedback our single serves are fresher and taste better than the brands found in grocery stores. Our customers also informed us that 100% Kona coffee k-cups are not sold in many stores with a physical location like grocery stores or farmers market outside the Hawaiian Islands. Online Etailers: Amazon, Google Shopping, Overstock, or buy directly from the etailer. Most of our Pooki's Mahi's customers conduct their research on Amazon's marketplace or Google Shopping before buying directly from the manufacture on the brand's site or on Amazon. If a customer purchases on a marketplace like Amazon, then we recommend purchasing directly from the manufacturer or brand. The product listing will have "Ship and Sold By (name of the manufacture or brand)." 100% Kona Coffee K-cup Brands: There is a lot of variety of 100% Kona coffee k-cups produced by Kona coffee farmers. We recommend using the ten factors above prior to making a purchase. Below is a list of 100% Kona coffee k-cups found on Amazon.com (USA marketplace): 1. Pooki’s Mahi’s 100% Kona Coffee K-cups: 24 k-cups, $1.72 per cup or $40.80 box 2. Hawaii Roasters 100% Kona Coffee K-cups: 10 kcups, $2.10 per cup or $22.99 box 3. Green Mountain 100% Kona Coffee K-cups: 16 kcups, $3.12 per cup or $48.28 box 4. Kona Bean Co. Fair Trade Organic: 18 kcups, $1.78 per cup or $31.98 box 5 .Blue Horse 100% Kona Coffee K-cups: 10 kcups, $2.50 per cup or $24.99 box 6. Aloha Islands 100% Kona Coffee: 12 kcups, $1.70 per cup or $33.95 box 7 .Hualalai Estate 100% Kona: 12 kcups, $2.25 per cup or $26.95 box 8. Hula Girl 100% Kona: 7 kcups, $2.14 per cup or $14.95 box 9. Hula Girl 100% Kona: 6 kcups or $2.00 per cup or $12.00 box 10. Hawaii Kona Natural Kona Farm: 12 count or $1.91 per cup or $22.95 box Prices shown are from Amazon.com (USA marketplace) as of 13-July-2016.

What makes Pooki’s Mahi’s 100 Percent Kona coffee K-cups different? Pooki’s Mahi’s 100% Kona coffee k-cups environmentally friendly and made from 99% mesh, 1% #5 clear plastic and have a clear lid. A burnt orange color outlines the k-cup’s lid making it compatible with Keurig 2.0 brewers. The side of the cup is 99% mesh and composed of 100% polypropylene (resin identification code #5) making it recyclable with other #5 plastics. The clear lid allows the customer to view the coffee grind and smell the Kona coffee before brewing it. The individual wrapper is thinner and protects the coffee from oxygen, moisture and UV light. The lidding film used on the kcup locks in freshness. Water flows into the cup filter and through the Kona coffee roast. The k-cup can hold up to 13 grams of Kona coffee. The sidewall mesh offers multiple points of contact for water and grind. Instead of coffee dripping into the cup via one hole coffee flows to the cup through the sidewall mesh. Pooki’s Mahi has a universally standard template for all Kona coffee k-cups. Pooki’s Mahi’s k-cups holds +/- 11 grams of Kona coffee. Each kcup is individually wrapped with the required product information on the front and back of the wrapper: 1. % of Kona coffee used (100% Kona coffee, 10% Kona coffee) 2. Roast of the coffee (Medium, French) 3. Kona coffee grade (Kona, Estate Extra Fancy) 4. Kona coffee type (Peaberry) 5. Net weight in ounces and in grams 6. Nutrition label 7. Pooki’s Mahi’s address, contact information and website 8. Pooki’s Mahi’s social media icons for Twitter, Facebook and Pinterest 9. Brewing instructions 10. Ingredients list include the coffee plant varietal 11. Trademark and disclaimers 12. Expiration date 13. Lot date 14. Nutrition information 15. Sourcing and roasting locations Pooki’s Mahi’s Kona coffee k-cups works in most coffee k cups 1.0 and 2.0 brewing systems like Keurig k-cups, Bunn, Breville, Cuisinart and others. It does not work in Starbucks Vue, Nespresso or ESE systems. Pooki’s Mahi’s Popular 100 Kona coffee K-cups: *100 Percent Kona Coffee K cups *100% Decaf Kona Coffee K cups *100% Kona Coffee K-cups, Peaberry *100% Kona coffee French Roast K-cups *100% Kona Extra Fancy Coffee K-cups About Pooki’s Mahi: Pooki’s Mahi is a Silicon Valley-based k-cup manufacturer, private label distributor and etailer offering award-winning 100% Kona coffee k-cups, 100% Hawaiian Keurig k cups and 100% Kona Decaf k cups at bulk wholesale prices. Since its online launch in 2013, Pooki’s Mahi products have been a favorite of customers, charities, celebrities and athletes and have been featured at red carpet events including Celebrity Gift Suites and Celebrity Poker tournaments. The products have been endorsed by many celebrities and athletes and seen on several television shows. Pooki’s Mahi’s mission is to revolutionize the supply chain ecosystem in bringing the highest quality Kona coffees into the market in a sustainable format. Hawaiian coffees are harvested/roasted in Hawaii, cup manufactured in US and distributed to the several fulfillment centers in the US. For more information on Pooki’s Mahi selection of 100% Kona coffee k-cups subscriptions visit www.pookismahi.com. To keep up with Pooki’s Mahi news and access special offers, join our email list and follow us on Facebook and Twitter (@pookismahi). Pooki’s Mahi has a zero tolerance stop cyber-bullying policy. Contact Information Pooki’s Mahi Support(at)pookismahi(dot)com ###

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