Blog

How Food Bloggers Can Gain Attention on Instagram


Food bloggers should use Instagram to promote or share the photography, discovery, inspiration, and visuals of their work. Every month more than 500 million people use Instagram, and according to several food bloggers, it has been confirmed that social media platforms offer the best engagement. 

Instagram allows you to attract traffic by widening the blog's reach. It is the portfolio of your work which helps in getting the attention from the massive Instagram community. With the algorithm changing frequently, it has now become difficult for the food bloggers to come in the limelight if they are not using it properly. 

If one can make the full utilization of Instagram, then their food blogging career is going to take a huge leap. One can also buy 50 likes Instagram for an initial boost. 

Frequency of Post
Food bloggers should post at least five images related to their work in a week. Posting consistently is very important because the followers are expecting to see your work. After all, that's why they have followed you. 

Perfect Time to Post on Instagram
Evenings are the best time when an Instagram post is going to get the maximum reach, but it might differ for different people so you can adjust the time accordingly. 

If your target audiences are moms, then posting pictures during the night time when they are sleeping won't be a good idea. Pick the time when most of your target audience will be online. 

Things a Food Blogger Should Do In Instagram

Theme and Good Content: Like we know Content Is the King, so try to stick to the theme and focus on producing good content. The pictures that you're posting on Instagram must be relevant to your work and shot properly. 

According to https://blog.hootsuite.com, influencers use visually appealing and cohesive feed which makes them stand out from the usual crowd. Since your job is to be a food blogger, then your picture should be related to food, so do not upload random photographs or selfies. 

Use engaging and entertaining captions on the good pictures to create an image of being witty. While using a caption, make sure to use a tone that can initiate a positive discussion related to the blog or food. Captions like this can help you to get feedback from your followers and keep them engaged. 

Regularity: Do not let your Instagram feel like a dead feed. Try to be regular and post new things every day. Blogging consumes a lot of time, but you need to have your patience to connect with the audience. Try to keep an active Instagram feed and post regularly. 

Everyone would like to see the regular updates related to your work as they are following you. If the visibility is more, then the engagement will increase. Do not overdo it as it might annoy other followers. Try to provide regular content without spamming the feeds of your followers with food.

Responsiveness: Not communicating with the audience will not only look rude but is also very disengaging. If you have the time, then try to respond to the direct messages or comments that you are getting to make your followers feel more acknowledged. 

Responsiveness will help you to create a community where you will have your loyal followers. Try to make your followers a part of the journey by valuing their feedback and comments. 

Use Hashtags and Be Social: Ignoring Instagram's social aspect can be a huge drawback if you are a food blogger. Apart from posting the content, it is essential to engage with your followers or community across the world. Make sure you are connecting and interacting with them to see creative growth in your career. 

Some people might consider hashtags to be un-cool or tacky, but its impact is magical. Hashtags will help you to instantly connect with other Instagrammers who shares the same interest. Once you start using hashtags, followed by your work theme, you will be able to get millions of views. Make sure that the hashtag is relevant to your work otherwise; it is going to look uncool. 

Promote Your Blog: To increase the traffic in your food blog, make sure you are posting the link in the Instagram bio and with captions as well. It will allow your followers to reach your blog.

Instagram Stories: Instagram stories can help to increase user engagement. You can also use Instagram story polls and ask questions to get some ideas from your followers. 

Followers love to see the casual vibe which the influencer shares using images and videos on the Instagram stories. It also allows you to keep the feed clean and share about your real-life through Instagram stories. 

Conclusion 
As a food blogger, your task on Instagram will be to appreciate your followers by interacting with them and provide them with photos that will make them drool. The social media platform of Instagram is continuously evolving, so you need to experiment, test and tweak different strategies to get the desired result. Make sure you are following all the points to promote frequent, immediate and genuine engagement. 

Photo Gallery

Comments