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Instagram is one of the most competitive platforms for social media, primarily focusing on images and videos. The pressure to have an aesthetically pleasing grid with high-quality content can be daunting, but don't worry- we are here to help you!

This year there are plenty of challenges for anyone in the digital space. But we've got some tips to help you ensure that your content is on point and that you're using all the right strategies to gain new followers and increase engagement!

1. Get On Instagram

With over 1 billion monthly active users, there's a good chance that your target audience is using Instagram. It's essential to be where your audience is, which means being on the platform they are most active on.

It is essential to get on Instagram and stay on it, as it should be your primary focus on social media. When trying to create a visual picture representing your brand, it can be pretty challenging if you are not active on the platform.

Image Source: Giphy

Regularly spending time on Instagram helps improve your understanding of the platform and helps you keep up with the latest trends and news from your niche and followers.

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2. Post Interesting, High-Quality Photos And Videos

This one is a no-brainer, but it is still worth mentioning! People are far more likely to follow and engage with accounts that post interesting, high-quality photos and videos. If your content is boring or low-quality, people will quickly lose interest.

Make sure to put effort into creating your content, and don't be afraid to experiment with different types of posts to see what performs best. Remember, you can permanently delete a post if it doesn't perform well!

If you're looking for the most straightforward way to test images, it can be good to try different creative changes such as the time of day, filters, and even the type of content you're posting. Providing value is critical, so deliver things that your followers can use, such as delicious recipes, style tips, or life advice.

3. Use Content Syndication To Focus Followers On Your Page

If you want to get more followers on Instagram in 2021, content syndication is a great way! Content syndication is when you post the same content on multiple platforms.

So, if you have a blog post or video that does really well on YouTube, you can share it on Instagram. Likewise, this can also be an incredibly effective method of determining whether or not something belongs on your grid in the first place.

Content syndication is a great way to get more followers because it allows you to focus your followers on one platform. If they see that you are consistently active and posting high-quality content on Instagram, they are more likely to follow you there and on any other social media platforms you are on.

Being connected with your different profiles can also make it easier for potential customers or clients to find you. If you are giving out cleaning tips or demonstrating a new product, you want to make sure that people can easily find and contact you!

4. Connect With Other Users And Brands

Many users can be some of the friendliest people on the internet, and it never hurts to connect with other users and brands! There are a few different ways you can go about doing this.

The first is by commenting on other users' posts. This is a great way to get yourself noticed, and it also shows that you are interested in what they are posting. If you leave thoughtful and relevant comments, you are more likely to get a response back.

Ensure that anyone you intend to contact, you follow plenty in advance. This way, you can leave a few comments on their posts and start to get an idea of what kind of content they post. After you have established this connection, you can then DM them.

Image Source: Giphy

Another great way to connect with other users is by tagging them in your posts. This is a great way to show support for other businesses or creators in your niche. And, if they are interested in what you do as well, there is a good chance they will follow you back! 

Find it challenging to connect with users in your particular niche. You can always use free trials for different Instagram services to experiment with products that can help you get connected with the right people.

5. Share Your Story And Engage With Followers

Sharing your story is a great way to connect with your followers and make them feel more invested in your brand. When you share your story, you give them a behind-the-scenes look at what it's like to be you or work for your company.

This can be anything from sharing pictures of your team to giving a tour of your office. No matter what you share, make sure it is genuine and authentic. Your followers can tell if you're being fake, and they will quickly lose interest.

When you share your story, make sure to engage with your followers. This means replying to comments and DMs and liking and commenting on their posts. The more you engage with them, the more likely they will stick around and support your brand.

Building a relationship with followers is a great way to grow not only your brand but for your credibility. This can be very effective in providing word-of-mouth over the long term, which can be one of the most effective marketing techniques we use.

6. Use Tools Like Insights To Track Progress

If you want to be successful on Instagram, you need to track your progress. This means looking at your analytics and understanding what is and isn't working.

One of the best ways to do this is by using Insights. Insight is a tool built into the Instagram platform and gives you detailed information about your account and followers.

With Insights, you can see how many people see your posts, how many people are following you, and where your followers are from. This information is precious and can help you adjust your strategy to better suit your audience.

There are also plenty of other programs you can use to keep track of metrics. The main things to consider affecting your growth are engagement rate and reach, so make these your primary focus.

7. Be Consistent

There are plenty of ways in which it is essential to remain consistent on Instagram. The most important is your posting schedule.

When you first start out, it is important to post frequently to gain traction and grow your following. Once you have established a solid base of followers, you can space out your posts.

How often you post will depend on a few different factors, such as your niche, your audience, and the amount of content you have to share. But, as a general rule of thumb, it is best to post 1-2 times per day.

Another way you need to be consistent is with the quality of your content. If you want to blow up on Instagram, you need to ensure that your posts are high quality. This means using professional photos, graphics, and videos.

It also means making sure that your posts are well-written and informative. If you can consistently create valuable content for your audience, you will quickly see your subsequent start to grow.

Instagram is a highly competitive platform, and to be successful, you need to put in a lot of hard work. But, with the right tips and strategies, it is definitely possible to blow up on Instagram. Make sure that you are consistent with your content quality, posting schedule, and engagement levels. And most importantly, have fun! With enough time and hard work, you will blow up on Instagram in 2022.