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 Food and recipe-related videos are taking the internet by storm! So, if you have the required culinary skills and would love to showcase your talent through videos – you have come to the right place

Since the pandemic, people have been more open to trying new recipes and food dishes at home. Recipe videos took the internet by storm in 2020, and the trend hasn’t subsisted or stopped.

People crave visually appealing cooking content. So, if you have it in you, then why not take it to the world?

You only need good video-making and editing skills to create a fantastic recipe video. Here is a straightforward guide to help you create engaging recipe videos.

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Do You Know?

Showcasing your cooking videography skills and creating scrumptious recipe videos is causing a stir on social media platforms. According to Google, the watch time for cooking videos has increased by over 110% in a year, and the numbers are only growing.

• In Canada, new recipe videos have an enhanced watch time by 140%, and cooking tips videos have risen by 60% in Australia.
• In Japan, 10% of males and 20% of females between the age of 30 to 39 watched cooking or recipe videos. 
• Recipe videos posted on websites bring immediate traffic. 
• The famous “cook-with-me” videos got double viewership in just a month in 2020, and recipe videos have been viewed over 20 billion times.
• Google also reports that recipe videos have recently jumped to 280% this year.

So, considering the facts and figures related to the success of recipe videos, you must not wait for any further and simply start shooting.

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You need to construct your social audiences and position yourself as an expert with your professional recommendation in your recipe videos. The objective should be to:

• Educate your fans to attempt something new
• Set up yourself as an internet icon for recipes
• Inspire maximum views, subscriptions, and following

The Pre-Requisites for Making Your Recipe Videos at Home

Gather the right tools and gear you need to make great recipe videos:

Use the Right Camera

Using your high-quality smartphone to create stunning recipe videos at home is okay. You can also use a DSLR, based on your preference.

If you are new at video-making, you must take the help of another person to shoot the video while you are busy making these recipes.

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Don't Forget the Tripod

You are already busy making food, so if no one else is available, invest in a sturdy tripod to hold the camera straight so you can deliver unshaken and clear recipe footage.

The Appropriate Lighting

The lighting that you are creating the video in is of paramount importance.

Viewers must see the ingredient, colors, mixtures, and outcomes in full brightness to get the best lighting options available.

A Good Microphone

You can't learn just by watching. Narration can be important at some point in time. The microphone helps you record a script after shooting recipe tutorials, making video editing much easier.

Video Editing Tool

An online video editor is a must to put your recipe video together and create a captivating result out of the raw shots you have filmed. You will be amazed at the instant boost your video will get.

Top 10 Steps to Create Delicious Recipe Videos at Home

Here are some remarkable and distinctive strategies that you can use while creating delicious recipe videos at home in no time.

Prepare the Ingredients

Have all the ingredients ready, keep your recipe handy, and consider the order of cooking and shooting. You don't need to shoot in sequence; instead, you can shoot clips of different sequences and shots and then tie them together using your video editor tool later.

You must include close-up shots, long shots, or even create time-lapse effects. Don't forget to write down all the ingredients, cooking methods, shooting scenes, and sequences on paper and print them out so you don't forget them.

Set the Cooking Scene

Use the right props and the right place to shoot your videos. Naturally, everything will take place in the kitchen – but which side? Do you want the viewers to check out the cooking countertops, or do you want to work on the adjacent slab?

Use fancy decorations like cutlery, patterned bowls, properly washed fruits and vegetables, tablecloths, etc., to liven up your recipe videos.

Get the Perfect Lighting

Keep your lighting options consistent, soft, and even since you will be shooting indoors. Throw the main light to illuminate dishes and ingredients on display. Then use fill lights or reflectors to enhance the shadow of the subject.

Soft top light can accentuate the edges of your food and balance shadows.

Adjust the Cameras, Angles, and Lenses

You need a piece of good equipment to shoot recipe videos in 1080P full HD or even 4K videos using the time-lapse feature. However, what makes recipe videos stand out by showcasing recipes and cooking processes in the following ways:

• Take overhead shots by tilting the camera toward the cutting board or food on display. Make sure the video aspect ratios are suitable for social media platforms. Try mounting the camera vertically in a 9:16 ratio for Instagram and horizontally in a 16:9 ratio for YouTube.
• Use manual mode to shoot to control shutter speed, balance, and focus point fully.
• Recommended Camera Lens, preferably a zoom lens of 24-70 mm or 70-200 mm, etc., to cover 360-degree food scenes and close-ups.
• Use close-ups to express the consistency, quality, and precision of food. Close-ups with the picture-in-picture effect are a must-have scene for recipe videos.

Use A Lot of Movement

Create a shot wherein you are aesthetically sprinkling the right spices or cheese over the prepared dish.

It is important to capture the exciting pouring, sprinkling, and sizzling action and deliver the right movement through your videos.

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Get the Right Angle

It is important to capture the right angle using aerial and side views.

If you want, you can even use two phones to get the right angles.

Maintain Cleanliness

When shooting delicious food videos, keep one thing in mind - aesthetics. Besides filming in bright, soft light, you must make sure your surroundings are clean.

Focus on your hands, which is the first impression you create on your viewers. Remember that hygienic and well-maintained hands cooking scrumptious food is always an added advantage to recipe videos. 

Make sure your workspace is clean and free of dust and dirt.

Text Overlay

Just showing is not enough; you must add instructions in text form about the ingredients list and relevant step-by-step actions.

Use the Video Editor Effectively

Once you are done filming, you must edit your video well by highlighting the cooking scene. You can control your pace by recording and editing a time-lapse. Use the speed changer to adjust the movement.

Add animated text, music, and narration to your recipe videos to bring out beautifully created recipes and dishes to your audience. Create and edit detailed movements that stimulate the senses and make the audience taste your food through the screen.

Use editing tricks to split and join the two clips in post-production.

You can also use still images to promote and share videos and video thumbnails on other platforms.

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Create Compelling Intros and Endings

The first three seconds of a recipe video are extremely important to grab a foodie's attention.

If you're not good at designing intros and endings for your recipe videos, professionally designed templates can save you a lot of time.

Conclusion

Now it's showtime! You can't create a delicious recipe video just by pressing the record button. You must do your homework well, get everything sorted, and follow the tips mentioned above and techniques to create enthralling recipe videos for your audience.

Photo by Jonathan Borba: https://www.pexels.com/photo/male-blogger-making-burgers-on-table-near-lamp-in-kitchen-3877675/